The context
Anyone who sends quotes knows the problem is not writing them — it is what happens next. The quote comes out of Excel or Word, becomes a PDF, goes off by email, and then the silence starts. Did they open it? Did they read it? Do I call, or will I look pushy?
Meanwhile the clients live in an address book, the prices in another spreadsheet, and the status of every job only in the owner’s head. Quoto is built for Italian tradespeople, technicians and small firms, and it does one thing: it turns the quote from a file that disappears into a document that answers.
The challenge
It looks like a simple problem. It is not.
The first obstacle is trust in the numbers. A total that is one cent out is not a detail: it is the reason a client starts doubting everything else. Different rates, discounts, rounding — it has to add up every time, without the person using it having to check.
The second is time. If building a quote in the app is more effort than writing it by hand, nobody will use it: against clunky software, the spreadsheet wins every time.
The third is how the story ends. A yes over the phone is not enough: you need a record, with a name and a date, that still holds when the job is done and it is time to get paid.
The solution
The whole flow is four steps.
Compose. Pick the lines from your price list: totals, discounts and VAT work themselves out. No formula to double-check.
Send a link. Not an attachment: an address the client opens from their phone, even from a job site, over WhatsApp or email.
The client approves. They read and accept on the same page, and a record is kept of who said yes and when. You get the notification: no more phone calls to find out whether they saw it.
It becomes an order. An accepted quote turns into an order in one click, ready to schedule, with nothing to re-enter.
The PDF the client downloads and the page they open are the same document, carrying the company’s logo and colours: they cannot say different things. And each company only ever sees its own data — that is the decision everything else was built on.
The results
The quote stops being a file and becomes something with a state: you always know where it stands. The Free plan covers ten quotes sent per month, unlimited clients, price list and orders, and online approval; Pro and Business add the team, more sends, electronic signature, and remove the Quoto badge from the documents.
The hard part was never the screen. It was deciding that the system does the maths, the same way every time — so whoever sends the quote thinks about the job, not the calculator.
